Most gamification dies by month three.

It jumps at launch, then goes flat — because points and badges only do one of the four jobs that real gamification needs.

Gamification isn't shipped once — it's maintained forever.

Points and badges are easy to launch. The hard part is keeping a living economy balanced as you grow — every new event isn't one rule, it's a new interaction with every rule you already shipped.

Duolingo-level gamification — for every product.

The one app that didn't fade did all four jobs — over ten years, with a big team. Hatched gives you that stack, ready to use.

Any product with a retention problem.

One stack, two markets: consumer apps that embed the buddy for their users, and internal teams that run it on employees. We start where engagement is already proven, then expand.

Design it. Run it. Generate it. Ship it.

Competitors give you a widget or a raw API. Hatched gives all four layers — and they build on each other: design tunes the engine, the engine drives the content, the content fills the widgets, the widgets bring in more events.

We don't just give you parts — we help you design the game.

Customer events in. Progression out.

POST api.hatched.live/v1/events

await hatched.events.send({
  eventId: "lesson-9f3a",   // idempotent
  externalUserId: "user-456",
  type: "lesson_completed",
});

▶ Complete a lesson

Press it. The same call returns the changes below — and the buddy on the right reacts live.

◆coins.granted+25

▲grammar.xp+10 XP

●streak.keptday 2

badge.unlockedFirst Chapter

◐evolution.progress+1 stage

Progression made visible — in your brand.

Fourteen widgets that load in under 150 ms. Switch a preset or color and the window on the right restyles at once — reward colors stay fixed.

The widget library · 14 widgets, one <script> tag

Buddy

Streak

Badges

Ranks

Shop

+ 9 morePathTokensKudosGroup QuestFeedMystery BoxLeagueCouncilHexad Survey

Restyle to any brand · 10 personality presets — switch one, the live panel restyles →

Host accent (brand prop)

Reward colors stay fixed — green = positive, ember = accent, amber = coins. You theme the accent, corners & font; a win never looks like a warning.

Need a new reward? Generate it.

Same buddy, any item. Same buddy, every stage. Hatched makes each one in your own art style — so a hundred rewards still look like one world.

Equip→one buddy, any item — made in your brand

Crown

Scarf

Lantern

Wreath

Terrarium

Evolve→one buddy, every stage — same world, growing

Sprout

Sapling

Grovekeeper

Bloomed

Elder

In your brand by default — each new asset costs one credit, not a week of design work, and is instantly ready to equip & sell. Tap any variant → it’s drawn onto the live buddy →

Prove it works — then tune it.

Retention, ROI and economy health in one dashboard — see which mechanics raise engagement, then adjust rewards and costs before the economy drifts.

Every action & purchase on the right becomes a data point here. Watch the crown equip live →

Rivals own a slice. Hatched owns the whole stack.

Every competitor covers one layer — a headless engine, a loyalty backend, or a closed vertical app. The design-intelligence + buddy + generative + agent-native corner sits empty. That's where Hatched is.

Land free — then expand on two axes.

Self-serve from $0, priced on usage — never per seat. The plan ladder grows revenue with event volume; generative credits add a second, usage-based axis that turns content into more revenue.

Hatched is Algolia for gamification.

Algolia turned search — a hard backend problem every app needs — into easy widgets, an API, and now AI recommendations. Hatched does the same for gamification.

Hayreddin Tüzel

Founder & CEO

Founder · Flalingoex-Algolia

Lived the problem

I founded Flalingo (EdTech) and added gamification to keep users coming back — I did all four jobs myself, and saw weak loops go flat.

Learned the playbook

At Algolia I saw a hard infrastructure problem become a widget every app installs — exactly what Hatched does for gamification.

Those two together are Hatched — built to work for every product.